This week, Global Currents host Sarwar Kashmeri speaks with the CEO of King Arthur Flour, Steve Voigt. King Arthur Flour, founded in 1790 in Boston, now located in Vermont.
Voigt discusses his company’s ability to succeed in tough economic times, noting that the “carb scare” initiated by the Atkins diet helped King Arthur learn how to weather new challenges. Voigt says a new social contract needs to be established between businesses and consumers, and the playing field leveled in a number of ways to help small businesses.
“Our employees have a stake in what we do,” said Voigt, “and it shows in every bag of flour.”
EXTRA: Listen to Global Currents host Sarwar Kashmeri speak about the series on Vermont Public Radio.
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